The Division of Communications and Marketing is an essential unit at the University
of South Carolina. The division is responsible for the USC brand, marketing the institution
to key stakeholders, helping shape public perception of the institution, implementing
communications strategy in support of institutional strategic goals, and providing
support for the communications efforts of administrative and academic units.
Our Focus
Providing communications leadership and support for the strategic priorities set by
executive leadership.
Elevating, reinforcing and protecting the institutional brand, and providing the foundation
for communicating the USC story.
Working with internal and external institutional communication partners to highlight
USC accomplishments, activities and stories.
Defining, Extending and Protecting the Brand
The university enjoys a strong brand in South Carolina and beyond. The Division of
Communications and Marketing builds on the strength of the university's brand to
position it as one of the country's leading public universities for academic and research
excellence, a national benchmark for a superior student experience and an incomparable
force for South Carolina's economic and overall well-being.
Supporting Campus Communications
The Division of Communications and Marketing supports additional communications needs
across campus by providing:
Services to meet day-to-day communications needsTools and training to create branded communicationsResources to help media outlets tell our story.
Shaping Public Policy
The Division of Communications and Marketing actively manages public affairs issues
that impact the university. Through relationships with elected and appointed officials,
business leaders, students, parents, alumni and university employees, we work to promote
the ways that the future of the university and the future of the state are interconnected.
By changing perceptions, our public affairs efforts aim to shape public policy to
better serve students, families and residents.
